Fitness Link Building Case Study

The health and fitness industry has become notoriously competitive, with hundreds of brands vying for visibility and customer retention. As a result, bloggers and influencers in this space have become increasingly selective in who they work with, making it more challenging for brands to secure quality backlinks through traditional outreach methods.

Our client, a fitness brand specializing in home gym equipment, was struggling to differentiate itself in this crowded market. They had previously partnered with another agency but were dissatisfied with the limited growth they were experiencing. They needed a fresh approach that could cut through the noise and deliver tangible results – without the luxury of a large budget.

Enter Rhino Rank. We specialize in ecommerce link building that is designed to enhance brand authority and boost a website’s online visibility. In this case study, we highlight how our custom link building strategy enabled a fitness brand to double both its online traffic and sales, showcasing the power of our Curated Link service.

To address the client’s challenges, we recommended our Curated Links Package 1, which offers both quality and affordability. This package allows clients to purchase 8 backlinks of varying Referring Domain (RD) scores at a discounted rate, providing up to a 15% savings compared to buying individual links.

Here’s the breakdown of the package we recommended:

• Curated Links Package 1 ($550)
  • 4x RD20-100 links
  • 2x RD100-250 links
  • 1x RD2050-500 link
  • 1x RD500+ link

Why did we choose varying Referring Domain scores? Because a diversified backlink profile is crucial for building a natural and robust SEO foundation. By building links from domains with different authority levels, we ensured that the client’s site would be viewed as credible and trustworthy by search engines. High-RD links provided immediate authority, boosting the site’s visibility and trustworthiness. Meanwhile, mid to lower-RD links contributed to a more organic and balanced link profile, mirroring the natural link building patterns seen in top-performing websites.

This approach allowed the client to maximize their budget and achieve significant results, demonstrating that even with limited resources, a well-thought-out strategy can deliver substantial results.

Before we began building any links, it was crucial to determine the best anchor text and placements to use. To do this, we first conducted a comprehensive audit of the client’s website. This audit assessed their current Domain Rating, Referring Domain score, keyword rankings, and organic traffic levels. Next, we analyzed the backlink profiles of their main competitors in the fitness space to identify the types of content that were attracting the most backlinks and to understand the strategies that were working for other brands.

Based on our findings, the client’s dedicated Account Manager crafted a customized link building plan. This plan took into account the age of the client’s domain, the competitiveness of their target keywords, their existing link profile, and the link profiles of their competitors. We focused on building links to the “money pages” on thier website to maximize impact.

Our production team then executed the link building strategy, ensuring each link was relevant and came from authoritative sources within the fitness niche. We closely monitored progress and made necessary adjustments to keep the campaign on track.

The results have been substantial. Since partnering with the fitness brand back in November 2023, we’ve increased their organic traffic by an impressive 208%.

However, the benefits of the campaign went beyond just traffic numbers. This surge in website traffic also resulted in a 166% increase in keywords ranking in positions 1-3. By the end of the first year working together, we had more than doubled the client’s online orders!

With results like these, it’s no surprise that the fitness brand has continued their partnership with the Rhino Rank team. They’ve increased their monthly budget to $990 to upgrade to our Curated Links Package 2, which offers 15 backlinks – almost doubling their previous plan.

In conclusion, this case study highlights the importance of a well-planned and executed link building strategy in the competitive health and fitness market. By understanding the unique challenges of the industry and tailoring our approach to the client’s specific needs, we were able to deliver significant results – demonstrating that you don’t need a massive budget to make a big impact.