Roof Repair Link Building Case Study

The roofing industry is highly competitive, with countless contractors vying for top search rankings in their local areas. Our client, a home renovation company specializing in roof repairs, faced significant challenges with online visibility. Despite a well-designed website and strong word-of-mouth referrals, their organic traffic remained low, making it difficult to attract new customers.

The main issue? Poor keyword rankings and a lack of authoritative backlinks. The company struggled to appear for key search terms like “emergency roof repair [city]” and “roofing contractor in [city].” As a result, their site failed to compete with more organically built profiles held by established competitors.

At Rhino Rank, we create targeted link building strategies for both regional and national businesses, meaning we were confident that we could help this client improve their search visibility, strengthen domain authority, and drive more organic leads to their site.

To build an organic backlink profile and improve domain reputation, their dedicated Account Manager designed a long-term Curated Links campaign that was focused on increasing their websites authority and link relevance.

With a monthly budget just over $2,000, the client opted for one of our pre-made link building packages:

Curated Links Package 4 ($2,200)

• 10x RD 20-100 links
• 9x RD 100-250 links
• 7x RD 250-500 links
• 4x RD 500+ links

This packaged offered the client a cost-effective yet powerful link building strategy, allowing them to make the most of their available budget. 

Thanks to the selected package, we built a diverse range of high-quality backlinks from authoritative home improvement, construction, and real estate websites. These links were strategically placed on relevant blogs and industry publications to strengthen the client’s topical authority in roofing.

Anchor text selection also played a key role in the campaign, with 90% of the links using branded terms, while the remaining 10% focused long-tail keywords such as “emergency roof leak repairs” and “trusted roofing company in [city].” This strategy ensured a natural and balanced link profile while maximizing search impact.

Throughout the campaign, the client’s Account Manager closely monitored site performance, providing regular anchor text recommendations based on real-time data. Our focus on quality over quantity enabled sustainable, long-term growth in search visibility and website traffic.

Since partnering with Rhino Rank in May 2022, the client has seen outstanding results.

Their organic traffic increased by 675%. This increase in visibility directly impacted the clients lead generation, with calls and enquiry forms more than doubling year-on-year.

This dramatic increase in organic traffic was a direct result of the clients page one keyword rankings increasing by 1,100%! With them now taking the number one spot for “emergency roof repair services” in their local area. 

This case study shows how a strategic, well-executed link building campaign can transform a home renovation company’s online visibility and authority. By focusing on Curated Links, we helped this client rise above local competitors, attract more high-value leads, and become the go-to roofing specialist in their local area.

The client continues to work with us and has recently launched a secondary campaign to test our newest service: Visual Links.