Construction Link Building Case Study

In the highly competitive construction industry, link building is crucial for establishing brand authority, improving search engine rankings, and driving targeted traffic to websites. This makes it easier for potential clients and partners to discover and trust a company’s services.

Our client, a local construction company in the US, recognized the importance of link building and had a basic understanding of SEO. However, they needed expert guidance to navigate the complexities of link building in their competitive industry. They therefore turned to Rhino Rank not only for our proven link building capabilities but also because they had been recommended to use and wanted to utilize the personalized support offered by our dedicated Account Management team. 

This case study will show how a construction company worked with thier Rhino Rank Account Manager to create a link building campaign that had the power to boost their monthly website traffic and strengthen their authority in the construction industry.

From the outset, our Account Management team took charge of the project. During the initial strategy call, they went through the client’s business goals, offering expert insights and recommendations that would lay the foundation for a successful link building campaign.

Our approach focused on building high quality backlinks through a combination of Curated Links and Guest Posts. This approach was designed to enhance the client’s domain authority and boost their online credibility within the construction industry.

With a monthly budget of $2,500 dedicated to link building, we recommended the following strategy:

Curated Links to drive authority signals

• Curated Links Package 3 ($1,600)
  • 7x RD20-100 links
  • 6x RD100-250 links
  • 6x RD2050-500 links
  • 3x RD500+ links
• 1x RD1000+ Curated Links ($200)

This package, one of our most popular, includes 22 links with varying Referring Domain (RD) scores. The majority of these links come from medium-authority sites, which allowed us to organically grow the client’s backlink profile. The additional RD1000+ Curated Link, utilizing our highest authority websites, was then used as a powerful “vote of confidence,” boosting the credibility of their website and services.

Guest Posts to drive relevancy signals

• 1x DA30+ Guest Posts ($240)
• 1x DA40+ Guest Posts ($380)

Incorporating DA30+ and DA40+ Guest Posts into our strategy enabled us to drive strong topical relevance signals to the client’s website, further enhancing their SEO efforts.

We targeted well-established blogs and websites within the construction industry to build backlinks that would enhance the client’s domain authority. By ensuring diversity in backlink sources and anchor texts, we were able to maximize the impact of each link, signaling to Google that the client’s website was a valuable resource.

Additionally, by publishing guest posts on reputable construction publications, we positioned our client as a thought leader in the industry. This not only increased their online credibility but also attracted more traffic from potential clients.

For both link building methods, what sets Rhino Rank apart from the competition is our commitment to manual, genuine outreach. This means that every link we place is guaranteed to appear as naturally and organically as possible. In addition, our in-house team of experts ensures that every link building strategy embodies our core principles of quality, innovation, and expertise. This personal touch is undoubtedly one of the reasons why over 14,000 businesses worldwide have chosen us as their link-building agency.

Thanks to the personalized guidance provided by our Account Management team, the client experienced some remarkable results.

In just six months, their website’s organic traffic increased by 178%, with the keyword rankings more the doubling in the same period, highlighting just how effective a tailored link building approach can be.

But that wasn’t all, the enhanced online visibility and credibility we helped them achieve directly contributed to them winning their biggest commercial contract on record, a milestone that significantly boosted their business revenue and positioned them as the leading construction company in the local area.

In conclusion, by offering personalized strategies, expert guidance, and continuous support, we not only improved the client’s online visibility but also played a crucial role in transforming the company’s revenue potential. This highlights just how important link building is in the world of SEO, and we are thrilled to be a part of this client’s ongoing success story.